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Adidas Product Launch

When Adidas looked to introduce their groundbreaking Boost cushioning platform, they knew they had to make a big splash. The answer: A spectacular launch event at the Javits Center in New York City, setting the stage for a new era in performance footwear.

Activation Components:

Branding, event design, show graphics & video

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The launch event highlighted Boost cushioning in the running category, providing attendees with an immersive experience. The event featured interactive demonstrations, insights from running experts and influencers, and a running showcase of the innovative new technology.

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