Freightliner Dealer Meeting
Freightliner Trucks always delivers an impressive show for their dealers, but this event raised the bar. To celebrate the opening of their operations in Charlotte, NC, the event featured floor-to-ceiling projection, the launch of their latest truck, and a special guest appearance from a Hall of Fame head coach.
Event Components:
Branding, event design, show graphics & video
The launch of the latest Coronado was quite the spectacle, as screens parted to reveal the two different models now available to dealers.
Focus
Freightliner's message to their dealers was crystal clear: Focus. They were selling the best line of trucks on the planet and tasked dealers with communicating this message to their sales teams and customers using the presentations and materials provided at the meeting.
