Freightliner Sales Tour
When Freightliner unveiled their latest flagship truck, the Cascadia, they needed an integrated campaign to reach their extensive network of dealers across the US. Central to this campaign was the 'learning trailer,' a mobile showcase of the Cascadia that traveled to dealerships nationwide. This successful campaign earned the prestigious AMA Max Award for 'Best Integrated Marketing Campaign’.
Campaign Components:
Branding, print, fixture design, audio & video
The "Driven By The Numbers" theme was established to reinforce the data that Freightliner had collected in the development of the Cascadia. The numbers were a key graphic element throughout.
The learning trailer immersed dealers in the "Cascadia Experience" with an interactive audio and video that highlighted the features and benefits of the Cascadia.
Truck in a Box
The learning trailer was such a hit that Freightliner needed an additional way to educate dealers, as the trailer was booked immediately through the remainder of the calendar year. The "truck in a box" below was the solution, which gave the dealers the information they needed to sell the flagship product.
